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- Original language: English
- Binding: Paperback
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Helen Routledge’s new book Why Games Are Good For Business is a compelling journey through the overall ...
By Eliane Alhadeff
Helen Routledge’s new book Why Games Are Good For Business is a compelling journey through the overall landscape of Serious Games, what they are, why they work and who is using them to achieve market advantage.
As one of the rare experts who can genuinely claim to have shaped the Serious Games space, Helen explores the market opportunity in various sectors and conveys how role-playing can help you understand your competitors’ thinking and anticipate their next move.
From the privileged perspective of a most successful game designer and production lead, Helen generously shares the techniques that games use to take learning to a completely new level by allowing you to be bad at them, stalling your progress, and then rewarding new visions of the possible that lead players to epic wins. A world where poor decisions or poor choices are never reinforced!
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