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MARKETING 4E introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, logistics, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicators.
- Sales Rank: #502178 in Books
- Published on: 2015-03-10
- Original language: English
- Number of items: 1
- Dimensions: 10.90" h x 1.30" w x 8.80" l, .0 pounds
- Binding: Hardcover
- 736 pages
Review
"I found [the lesson openers] particularly appealing from a teacher's standpoint. This provides the relevance component that students are looking for. Essential questions are required in my lesson plans and are a mindset we are trying to develop with our students."
"The information presented is appropriate for 9?12 grade students. The author has made the information interesting with appropriate questions to reinforce the information presented."
About the Author
James L. Burrow, Ph.D., has a background in marketing and human resource development. He works regularly with the business community and other organizations as a consultant on marketing and performance improvement strategies including the use of the Internet as an education and training resource. He recently retired from the faculty of North Carolina State University, where he served as the coordinator of the graduate Training and Development Program for over fifteen years. Dr. Burrow received degrees from the University of Northern Iowa and the University of Nebraska in marketing and marketing education.
Aubrey R. Fowler III, PhD, has a background in marketing, advertising, and consumer culture research. He is currently the department head of Marketing & International Business at Valdosta State University's Langdale College of Business Administration. He also works with a number of regional advertising agencies in an effort to improve student education and career advancement. Dr. Fowler holds two degrees in English from Youngstown State University in Ohio, an MBA from the University of Southern Mississippi, and a PhD from the University of Nebraska-Lincoln.
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