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Challenging the popular myth of a present-day 'information revolution', Media Technology and Society is essential reading for anyone interested in the social impact of technological change. Winston argues that the development of new media forms, from the telegraph and the telephone to computers, satellite and virtual reality, is the product of a constant play-off between social necessity and suppression: the unwritten law by which new technologies are introduced into society only insofar as their disruptive potential is limited.
- Sales Rank: #1032051 in Books
- Published on: 1998-05-31
- Original language: English
- Number of items: 1
- Dimensions: 9.21" h x .89" w x 6.14" l, 1.20 pounds
- Binding: Paperback
- 392 pages
Review
"In this widely researched history of communication and information technologies, from the printing press to the Internet, Brian Winston argues that the development of new media forms, from the telegraph and the telephone to computers, satellites, and virtual reality, is the product of a constant play-off between social necessity and suppression: the unwritten law by which new technologies are introduced into society only insofar as their disruptive potential is limited. Winston's monograph asks difficult questions: How are new media born? How do they change? Moreover, how do they change us? He concludes that the information Revolution is not revolutionary. Current technologies are merely elaborating a process of change begun much earlier, and historical study of these alterations offers many insights into the potential effects of today's latest developments."
-American Association for History and Computing Prize for the Best Book of 1998
"Winston's notes should not be missed; they contain historical nuggets and comment on the main text. A valuable history illuminated with a unique and insightful model applicable to other fields. Highly recommended as a replacement for the earlier volume."
-"Choice, 3/99
"With an impressive breadth of scholarship, the author makes an effective case...this book should provide a healthy counterweight to the hyperbole that currently surrounds talk and writing about the 'Information Age'."
-"American Studies
About the Author
Brian Winston is Professor of Media at the University of Westminster. He is the author of Claiming the Real (1995) and Technologies of Seeing (1996).
Most helpful customer reviews
1 of 17 people found the following review helpful.
Unreadable except by communications academics
By A Customer
This book is targeted at an academic audience and not at the general reader - and the academic area is not networking but human communications. If you're looking for a readable history of networks (including the Internet), look elsewhere.
7 of 7 people found the following review helpful.
Read the Back Cover, Folks
By A. Galt
I loved this book. I first read it shortly after it was published, and since then it has stuck with me as the definitive and useful explanation for how and why media technologies are embraced by the general public. I'm writing largely because I find the two negative reviews annoying. Giving a book a bad rating solely because it didn't contain what you thought that it should contain is not useful to anyone. This book is a social history of media technology, something that it very clearly spells out both in its title and in the blurb on the back cover. And of course it's an academic book! It was written by an academic, published by an academic press, and intended for an audience familiar with the linguistic theories of Noam Chomsky (who's more than just a cranky critic of US foreign policy).
37 of 41 people found the following review helpful.
EXCELLENT PIECE OF RESEARCH & ANALYSIS
By Azlan Adnan
This book won the 1998 Best Book Award by the American Association for History and Computing. It not only provides a comprehensive account of the history of electronic communications from telegraphy to the Internet, but also offers a model with which to understand the processes of change in the technologies of communication.
The purpose of book is not only to explicate a fuller account of what actually occurred in the telecommunications past but also to offer an interpretation, necessarily synthetic and revisionist, of those occurrences. The model offers an understanding of the history and the current position of communications in our culture. This understanding is not solely dependent on the performance of technology, but is also heavily dependent on an examination of the operation of the social necessities and constraints.
Brian Winston's fascinating account challenges the popular myth of a present-day `information revolution' in communications technology by highlighting the long histories of such developments. The fax was introduced in 1884. Digitalization was demonstrated in 1938. Even the concept of the `web' dates back to 1945.
In Part I, the author applies the model to the electrical systems of communication, the telegraph and the telephone. Then, in Part II, radio and television are dealt with. Part III is concerned with computing while Part IV looks at the whole development of electrical and electronic networks from the telegraph to the Internet. The conclusion suggestions, via a consideration of the current state of research into holography, that the model is still valid.
This book is essential reading for anyone interested in the social impact of technological change.
Brian Winston is Head of the School of Communication, Design and Media at the University of Westminster, the world's leading school of media and communication studies. He was previously Dean of the College of Communications at the Pennsylvania State University, Chair of Cinema Studies at New York University and Founding Director of the Glasgow University Media Group. As a television professional in the UK, he has won an Emmy for documentary script-writing.
Reviewed by Azlan Adnan. Formerly Business Development Manager with KPMG, Azlan is currently Managing Partner of Azlan & Koh Knowledge and Professional Management Group, an education and management consulting practice based in Kota Kinabalu. He holds a Master's degree in International Business and Management from the University of Westminster in London.
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